I decided to focus the videos away from myself. It was a self-conscious thing - I don’t like doing photo shoots or videos because I don’t like the way I look in them. I’d rather just have the music out there. I was never born to be Brad Pitt, but I feel like I was born to produce music that people get into. The other day I watched the Elton John documentary Tantrums and Tiaras, and the similarities were striking. In one scene he was freaking out about doing a video and saying, ‘I hate the way I look in videos. I don’t like seeing myself!’ I’m the same way.